Case Study: Homer’s Ice Cream
Owner: A. Dean Poulos
1237 Green Bay Road, Wilmette, IL 60091
847-251-0477
www.homersicecream.com
Business profile: Ice cream manufacturer, retail ice cream parlour/restaurant, foodservice and internet sales and catering.
Inspiration: The desire to continue a family tradition and to make a product that makes people happy.
What are you trying to do differently? We are different by being traditional. While others use gimmicks, we stay true to old-time quality.
Most popular flavors: Vanilla and chocolate chocolate chip.
Cost for a scoop: $2.85
Signature products: Fresh Georgia Peach, Prairie Berry, Spumoni, Cappucino Chip, Apple-Cinnamon, Coco-Pineapple and Mocha Crunch.
Display case: Kelvinator
Off-season marketing: Direct mail, industry magazine ads.
Number of staff: 28
Average number of customers per week: 5,000
Best part of the business: Seeing children with my ice cream on their faces.
