65 Bayard Street, New York, NY 10013
It’s common knowledge that certain smells and tastes can recall memories. Can food also put you in a better mood? Sure it can. Remember the time you just could not shake the sour mood you were in and a friend handed you a dark chocolate turtle?
A lot of times you might see interesting techniques and ideas and wonder what would happen if you applied those concepts to another medium. We do a lot of pastries and cakes at my bakery, of course. But what if you applied the same techniques to frozen desserts?
The key to success? There isn’t an easy answer. But one thing is clear. Starting your business with a shared vision among your partners, a mission statement and a commitment to company values can start you on the right track.
Having owned and operated a retail operation myself, and now 19 years as a supplier and marketing advisor to gelato and ice cream retail operations, I have observed firsthand what has worked and—just as important—what has not.