With consumers growing ever-more mindful about the quantity and types of ingredients in their food, Rich Products Corporation is introducing a new lineup of “clean-label” dessert products and components designed to help meet the increasing demand for simpler, more recognizable ingredients. The entire line of new products falls under the label “Simply” to reflect the more minimalist, clean-label concept. The umbrella tagline developed for the new array of Simply products is equally succinct, reading: “Simply made with you in mind.” The new Simply portfolio meets Rich’s definition of Clean Label. The items contain no High Fructose Corn Syrup (HFCS), artificial colors or flavors, or bleached flour. The products also use cage-free eggs, which reflects a major shift in U.S. food manufacturing. The new line includes Simply Allen® Uniced Cakes, available in chocolate and vanilla 5-, 7- and 8-inch cupcakes and half-sheet cakes, as well as Simply Bettercreme® Whipped Icing in chocolate and vanilla, and in pre-whipped colors including pink, yellow, orange, blue and green. “A large majority of U.S. consumers believe most of the ingredients on a food label should be items they easily recognize and would use at home,” said Rich’s Courtney Erickson, Associate Marketing Manager-Shopper Marketing in the company’s In-Store Bakery & Deli Division. For information about the new Rich’s Simply line, visit www.richs.com.